Like most online marketers, I often join e-mail lists. Sometimes it’s because I want to get free e-books, information products, or some other kind of “lead magnet,” and other times I just want to see what other marketers are doing. In fact, …

Sometimes an idea for an online business comes to me on a whim and I want to grab the domain name. Because only a small percentage of these projects go forward, it’s important to acquire it quickly and without a lot of investment — at …

When you create a new “brand” for your online business, you should aim to make it easy for people to find you. One way to do that is to align the usernames of your social media accounts to your brand name. Registering a …

Starting a blog wasn’t something 19-year-old Morgan Timm had planned on doing when she went away to college last year to study speech pathology at the University of Illinois at Urbana-Champaign. But one night as she was reading some of her favorite …

Companies send out legitimate looking bills for search engine submission, yellow page listings, domain name renewal, and more. Please don't send them your money!

When I’m reading a blog post I’ll often stop and think, “Wow, I love that font!” The fact is, font choices can make or break the visual appeal of a blog. There’s a whole discipline within design that deals with font choices, but …

Writing off conference travel expenses for BlogHer, Social Media Marketing World, or New Media Expo could shave hundreds of dollars off your tax bill.