Learn how to create a sound strategy for your social media so you can attract and convert more leads rather than just racking up empty views and likes.

You’ve worked hard to grow your Twitter followers. But there are some easy-to-make mistakes that can get you “unfollowed” or even worse – “muted.” When an unusual number of users “unfollow” you, it’s a sign that you should reevalute what you’re doing. …

When you create a new “brand” for your online business, you should aim to make it easy for people to find you. One way to do that is to align the usernames of your social media accounts to your brand name. Registering a …